Stop guessing.
Start knowing where your gym is headed.
I'm Nicole Ruji, co-owner and CFO of Swift Movement Studio in Cincinnati, Ohio.
I help parkour gym owners build financial systems that answer the questions keeping them up at night:
- ?Can I afford to hire?
- ?Why is my bank account shrinking even though revenue is growing?
- ?Which programs are actually making money?
- ?What will my business look like six months from now?
Most gym owners didn't start a business because they love spreadsheets. My job is to turn your financial data into clear decisions so you can focus on growing your gym.
Data Clarity
The first step is to overcome data blindness. We'll make sure you're set up for easy reporting.
Profit
Sustainable margins built into the business instead of revenue without clarity
Owner pay
Owners now compensated for the work they do inside the gym
This isn't advice from someone who has only looked at spreadsheets. It's built from running a real parkour business.
Swift Movement Studio was founded in 2015. When I joined the business in 2019 and later took over the finances, I saw a pattern many gym owners recognize: we'd start the year feeling great financially. Revenue was strong, the bank account was growing, and everything looked healthy.
Then summer would arrive. Revenue would slow down, cash would get tighter, and we'd wonder what had gone wrong. The truth? Nothing. We were simply a seasonal business.
Once we built better reporting and forecasting systems, we could see those seasonal patterns months in advance. Instead of reacting to problems, we started planning for them.
That's the same process I help other gym owners build. Not just cleaner bookkeeping. Not just prettier reports. A system that helps you understand:
- where your profit comes from
- when cash might get tight
- which programs deserve more attention
- what your business is likely to look like in the future
Because the goal isn't to understand what happened last month. The goal is to make better decisions next month.
Choose your starting point.
Choose either the Financial Clarity Audit or the Financial Roadmap. Financial Roadmap clients may continue into Ongoing Consulting Services when monthly reporting, forecasting, and strategy support are the right next step.
Starting option
Financial Clarity Audit
Understand your current financial position, identify the most important issues, and leave with a prioritized action plan.
- ✓Financial statement review and commentary
- ✓Current cash flow and KPI review
- ✓Program profitability review
- ✓Prioritized action plan
- ✓90-minute strategy session
Starting option
Financial Roadmap
Build a complete 12-month financial plan covering profitability, cash flow, payroll, owner compensation, and program performance.
- ✓Everything included in the Financial Clarity Audit
- ✓12-month P&L forecast
- ✓12-month owner payout forecast
- ✓12-month cash flow forecast
- ✓12-month payroll and program profitability forecasts
After the Financial Roadmap
→Continue with monthly support, if applicable.
After Financial Roadmap
Ongoing Consulting Services
After completing your Financial Roadmap, ongoing consulting helps you monitor performance, update assumptions, and make informed decisions throughout the year.
- ✓Executive Scorecard
- ✓Executive Commentary
- ✓Financial Performance Report
- ✓Cash Flow Dashboard
- ✓Program Profitability
- ✓Operations Dashboard
- ✓Monthly 60 Minute Strategy Session
NOT INCLUDED: Bookkeeping & Accounting/Tax Services, Investment & Debt Management Advice, Legal Advice, Payroll Processing
Services consist of financial consulting, financial analysis, forecasting, reporting, budgeting, KPI development, and business strategy support. Client remains responsible for all accounting records, bookkeeping, tax filings, legal compliance, payroll processing, and financial decisions.
A simple rhythm from first click to the right engagement.
Start with the free assessment, talk through fit, then choose the engagement that matches the financial clarity your gym needs now.
- N°01
Complete the Free Financial Assessment
Get an initial understanding of your financial systems, reporting, and visibility.
- N°02
Schedule a Discovery Call
Meet with Nicole to discuss your needs and determine which engagement is the right fit.
- N°03
Choose Your Starting Point
Choose either the Financial Clarity Audit or the Financial Roadmap. These are separate starting points, not prerequisites for one another.
Option A
Financial Clarity Audit
Review your current financial position, identify gaps, and receive a prioritized action plan.
OROROption B
Financial Roadmap
Build a complete 12-month forecast and financial plan for your business.
- N°04
Continue With Ongoing Consulting, if applicable
Financial Roadmap clients may continue with monthly consulting focused on reporting, profitability, cash flow, forecasting, and business strategy.
Hi, I'm Nicole.
I didn't go to school to become a CFO. Swift was founded in 2015, and when I joined in 2019, I had to teach myself much of what I know today. Over the years, I built forecasting models, reporting systems, and financial processes that helped transform the business from worrying about breaking even to making confident decisions about growth, hiring, and owner compensation.
Today I help other parkour gym owners do the same. I believe business owners deserve financial reports that help them make decisions, not reports that sit unread in a folder somewhere.
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